Scaling Smart: Why ResTech Startups Need More Than Just Engineers
Building the right team for your ResTech startup goes beyond just hiring engineers.
JB
by Joanna Byerley
The Engineering Trap
The Common Mistake
Doubling down on engineering when scaling
Hidden Costs
Technical debt accumulates faster
Narrow Focus
Features without context or user needs
Beyond Code: The Balanced Team
Engineering
Build robust, scalable systems
Product
Define vision and roadmap
Research Ops
Ensure data integrity and methodology
Customer Success
Translate needs, build trust
The Translators Your Platform Needs
Listeners
Capture nuanced client needs
Translators
Convert needs to technical requirements
Advocates
Champion the client perspective
Validators
Ensure solutions meet real needs
The B2B ResTech Difference
Trust Is Currency
B2B clients need confidence in your methodology and security
Data Integrity Matters
Accuracy trumps feature velocity
Relationship-Driven
Success depends on deep understanding of client workflows
Skills Balance: Depth vs. Speed
1
Early Stage
Technical generalists who can build MVP
2
Growth Stage
Add customer success and product specialists
3
Scale Stage
Specialised teams with domain expertise
Strategic Hiring Metrics
Are You Hiring For Depth or Speed?
Sustainable Growth
Balance technical and business expertise
Cross-Functional Teams
Collaboration between technical and domain experts
Strategic Foundation
Hire for both today's needs and tomorrow's challenges
